author-image

Ritu Khanna

Author

Founder of Perenne Cosmetics

Latest Articles By Ritu Khanna

The Beauty Industry In COVID- Business World

With the pandemic showing no signs of slowing down, the trends offer a product launch blueprint for beauty brands- hoping to thrive despite the external restrictions of slow or non-existent in-store sales and a decrease in makeup purchases; another blow to the already-struggling category

Read More