Author
Former CEO of Eros Group
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As data consumption and broadband increased, more and more people got on to the online bandwagon with ecommerce and quick commerce, writes Niranjan Gidwani
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The power of AI and technology is just waiting to get unleashed to bring added efficiency to execution, measurement and strategy, writes Niranjan Gidwani
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The new buzzword is that stores should be used as experience zones and fulfillment centres. Over the years, a lot more has changed in the last seven years than in the three decades that came prior, writes Niranjan Gidwani
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Two key technologies are likely to shape the future of home appliances more and more: The combination of AI and IoT, and Brushless Direct Current Motors (BLDC), says Gidwani
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In the financial year ending March 2023, Iphones have propelled the smartphones category into the top five most exported commodities from India, writes Niranjan Gidwani
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From B2B trends on TikTok to the shifting landscape of ecommerce, sustainability in EVs, and the rise of Generative AI in smartphones, Niranjan Gidwani shares the transformative trends of today
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Gidwani believes that sustainable tech, increase in computing power and gen AI will stand as the most dominating trends in the coming year
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Xiaomi, Oppo and Vivo have been continuing to strengthen their position in key markets such as China and India. Huawei and Honor are making efforts to regain market share. OnePlus is an India favourite, writes Niranjan Gidwani
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By harnessing the power of artificial intelligence marketing tools, marketers can streamline their workflows and free up quite a bit of time for strategic initiatives, writes Niranjan Gidwani
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Refurbished and used phones market is creating another big dent in the new phones market, writes Niranjan Gidwani
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