Author
Former CEO of Eros Group
Xiaomi, Oppo and Vivo have been continuing to strengthen their position in key markets such as China and India. Huawei and Honor are making efforts to regain market share. OnePlus is an India favourite, writes Niranjan Gidwani
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By harnessing the power of artificial intelligence marketing tools, marketers can streamline their workflows and free up quite a bit of time for strategic initiatives, writes Niranjan Gidwani
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Refurbished and used phones market is creating another big dent in the new phones market, writes Niranjan Gidwani
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The global internet revolution has indeed accelerated the adoption of digital-first technologies in all age groups, writes Niranjan Gidwani
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The key to a successful shopping-to-shipping experience for consumers relies heavily on a deep understanding of consumer behaviour, writes Niranjan Gidwani
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Generative AI has the potential to transform how people live and work and if controlled by devious minds, it also has the potential to cause immense damage, writes Niranjan Gidwani
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In today’s world, customers are extremely fickle and have limited bandwidth of attention, writes Niranjan Gidwani
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A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani
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With the rise of ecommerce and the changing expectations of consumers, many B2B companies, distributors and manufacturers are now embracing D2C strategies to reach customers more effectively
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Rising interest rates, supply chain costs and geopolitical situations are going to put tremendous stress on companies across the region, especially those operating with low margins
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