Author
Former CEO of Eros Group
The world of start-ups, as we have come to understand it these days, is beginning to gain super momentum and has started to become a mass global movement by itself
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Going back in time, over the last several decades, B2B purchasing was, and has even till recently, been dominated by a generation that has believed in and favored centralised, face-to-face interactions and personal relationships
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Digital transformation is not an end destination. It is a non-stop journey
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In today's world, cultivating resilience to overcome difficult junctures while building robustness on the digital front have become critical for survival
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Apart from a host of specialised sellers who sell via their own platforms, or through offline stores, this seconds market, also called the “Reverse ecommerce market” has generated a good amount of interest from ecommerce giants
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However, the organised unboxed-refurbished segment requires finding a good, reliable, regular supply of returned goods, a down-the-line sale strategy and backing it up with quality service
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Digital transformations are now beginning to change every process, from strategy to execution, and are slowly but surely altering every function in an organisation
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Ecosystems are not built in years, they are built over decades
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Though ad blockers and data protection bills have challenged digital marketing, the best way to target and customize campaigns but, still its market will continue to grow
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A very strong, clear vision, an absolute hands-on approach of the leadership team, and a sustained, continuous, massive build-up of capabilities and competencies
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