Author
Co-Founder, Chief Business & Operating Officer of Blink Digital
Amidst the debate of metaverse being just a fad, the technology, and digital marketing industry together can leverage the true potential of metaverse by creating a purpose-driven immersive journey for consumers
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From being chunky VR and AR gadgets that were fancies of only ultra-rich, the metaverse is creating a brand-new marketplace that will introduce much swankier devices available at various price points to augment virtual avatars and virtual worlds
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Artificial Intelligence is using and programming machines to respond innovatively and creatively to customer requirements
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The most visible change in Indian digital marketing lies in terms of the revolution in use and access. Kirana stores, mom-and-pop outlets and traders in tier II and tier III cities who otherwise don’t have good digital connectivity is taking a leap
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Today’s creative technologists marry top-tier creative ideation with emerging technology to exceed marketing goals in a rapidly changing world.
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