Author
An acknowledged media visionary, Sharad is an industry veteran with 30 years of experience in media, TV distribution, fiber and broadband services, and advertising.
ISL was built on the lines of IPL or we can say with the same objective of nurturing the local talent with a mix of foreign internationals to ensure Indian Football reaches new heights.
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Television is still the consumers favourite child for family or friends cohesive IPL viewing. It still caters to around 19-20 crore Households in India, out of which more than 60% receive their satellite transmission via Wired Digital Cable Set Top Box (STB).
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