Author
The author is a Jr Correspondent at BW Businessworld
Keeping the consumers at the core of everything can build a brand that is truly resilient and withstands the test of time, winning over the several headwinds that come its way
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In the sphere of evolving marketing, Gen AI and Analytics AI is reshaping the approach to build brand image and content generation while enabling hyper-personalisation, say industry experts
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In an invigorating chat, industry leaders unanimously agree on being relevant in the short-term to exist in the long-term
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