Brands Celebrate Love; Comes Up With Innovative Valentine's Day Campaign
14 February, which is worldwide celebrated as the day of Love, is popularly called Valentine's Day. Yes, now is the perfect time to express your love. While this is going on, some people experience tremendous love, while others experience denial. People love to purchase for their spouses during the love week, which runs from 7 February to 14 February, just like they do during any other festival. For this week, brands act as cupids and come up with steep discounts, fantastic deals, and creative campaigns.
Let's have look at a few of them:
BharatMatrimony Uses AI To Drive Home The Message Of Perfect Valentine!
India’s matchmaking service, BharatMatrimony, has launched a cutting-edge marketing campaign, “My Perfect Valentine,” featuring an AI-generated entity named Aaditya Iyer (AI).
This marks India’s first marketing campaign utilising advanced AI tools like ChatGPT and Midjourney.
#theAIvalentine generated through Artificial Intelligence was named Aaditya Iyer (AI). While his words & thoughts were generated by ChatGPT, his face, image and his world were created using Midjourney.
The ‘My Perfect Valentine’ campaign gained widespread attention on social media was praised for its creative use of technology.
Manforce Condoms Takes Excursion Into Wildest Fantasy With #LoveUpWithManforce Campaign
Keeping the excitement up, Manforce Condoms launched a digital campaign #LoveUpWithManforce for Valentine’s Day.
The brand reigning well on the concept of keeping the romance alive levelled up the game with the campaign by allowing the audience to take an unrestrained excursion into their wildest fantasies. Manforce encouraged the couples to convey their wildest fantasies with the help of the campaign. Understanding that people become conscious and hesitate to disclose their preference for intimacy, the campaign provides them with an opportunity to open up about the wildest fantasies they wish to indulge with their partners.
The campaign has been conceptualised and executed by Grapes, an Integrated Marketing Agency.
While arousing sensuality between the couples, the brand took fun to the next level by conducting contests and activities roping in influencers such as RJ Rahul Makin, RJ Rochie Rana and content creators such as Satish Ray, Gaurav Kapoor and others.
Cult.fit Hosts Fitness Valentine Surprise For Couple Who Met At Cult.fit & Got Married
Cult.fit took up an activity for Valentine’s week, where they decided to give a surprise to a couple.
They have created a memory instead for the couple who met at cult.fit and got married.
The Cult.fit team prepared for their red-carpet entry to a gym allocated all for themselves. The place also had a candle-lit corner with cakes, protein shots, and goodies. Cult.fit’s star trainers put together a unique couple fusion workout for the valentine’s couple.
Swiggy's Wrong Address Delivery
Swiggy launched the campaign "wrong address". It highlights the voice search capabilities, customer service options, and product portfolio of the business while demonstrating how serendipity may occasionally result in an amazing connection.
The movie, which was conceptualised by Talented, tells the story of a client who has just moved to a new city and is pining for meals from home.
The movie focuses on how they develop their relationship by delivering stuff to one another using various Swiggy capabilities. At the end of the movie, the man admits that he intentionally disclosed her address in an effort to strike up a conversation.
GALAXY Chocolate Launches #MyGalaxyGirls Campaign
Mars Wrigley's GALAXY Chocolates has launched a campaign ‘#MyGalaxyOfGirls’ to finally reveal those secret girls’ group names and the hilarious stories behind the same.
When the world is going gaga over the upcoming Valentine’s Day, GALAXY Chocolate is giving a perfect excuse to cherish the un-breakup-able bonds of female friendships. A chance to celebrate the ones who are found in those special group chats and are going to make it till the end!
Wiggles Launches #AndhaPyaar To Celebrates Pet’s Unconditional Love
Wiggles has launched a quirky marketing campaign #AndhaPyaar ahead of Valentines’ Day.
This campaign brings to light that the bond between pets and their parents comes with no strings, and is honest, pure and blind.
#AndhaPyaar features pet parents’ real-life experiences during challenging times and how they sought comfort with pets. The digital campaign that extends to social media is also powered by a digital contest thus driving consumer engagement.
