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Priyanka Salot

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Co-founder, The Sleep Company

Latest Articles By Priyanka Salot

Comfort Tech Brands Use Neuromarketing For Enhanced Consumer Engagement
Comfort Tech Brands Use Neuromarketing For Enhanced Consumer Engagement

By analysing extensive brainwave data and consumer interactions, these technologies reveal patterns and insights that would be nearly impossible to detect manually, writes Priyanka Salot

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How Hyperlocal Marketing Enables Comfort Tech Brands To Dive Deep In Tier 2 & Tier 3 Cities

As these cities continue to evolve and grow, the importance of targeted, localised marketing will only become more pronounced, making it a critical component of any brand’s strategy, says Salot

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