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Rupal Shabnam Tyagi

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The author is an Aromatherapy Expert, Perfumer, Organic Skin Formulator & Co-founder, Wikka

Latest Articles By Rupal Shabnam Tyagi

Boosting Brand Recall: Creating Memories Through Scent
Boosting Brand Recall: Creating Memories Through Scent

Personalised fragrances are proving to be a unique way for brands to stand out in a crowded marketplace by developing stronger emotional connections with consumers, writes Rupal Shabnam Tyagi

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