Author
The author is a trainee content writer at BW Businessworld.
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New technologies in ad tech are making advertisements more relevant and engaging, reshaping how businesses connect with audiences worldwide
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This gap creates a major opportunity for organisations to improve consumer relationships by providing more relevant and attractive messaging, she adds
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Industry experts talk about the contours of content creation with a sense of responsible content production, enhanced metrics via short format videos, collaborations and consumer behaviour
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Industry experts navigate the complexity in finding the right metric, that does not compromise creative choices and also offers the best ROI
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