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Vijay Kumar Mikkilineni

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Latest Articles By Vijay Kumar Mikkilineni

Beyond Boundaries: IPL's Impact On Branding & Consumer Behaviour
Beyond Boundaries: IPL's Impact On Branding & Consumer Behaviour

Nowadays, brands prioritise establishing meaningful connections rather than merely acquiring media assets. Each brand participating in the IPL has unique objectives and positioning needs, writes Vijay Kumar Mikkilineni

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