Author
The authore is the Director & Executive Vice President, Strategy, Marketing & Communication at Nestlé India
Navigating Gen Z's digital realm, brands thrive by fostering authentic connections and leveraging AI dynamics
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Gen Z increasingly values inclusiveness and seeks transparency and sustainable practices. They embrace diversity, and it is essential to ensure that brands are inclusive while brand activations are also unique to make them share-worthy and talk-worthy, writes Chandan Mukherji
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