Author
The author is working as a correspondent at BW AutoWorld
From media coverage to social buzz, experts highlight the importance of multifaceted measurement for campaign's success in today's dynamic PR landscape
Read MoreThe short-term results sum to become a long-term vision. Both stand pivotal for a company's growth. But the balance between them makes the real difference, believe experts
Read MoreBrands must be relevant and engage Gen Z, with price being a key determinant to win the game
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