Pratyaksh Dubey

Author

The author is working as a correspondent at BW AutoWorld

Latest Articles By Pratyaksh Dubey

Beyond Clippings: Diverse Metrics Rule The PR Game In Digital-age

From media coverage to social buzz, experts highlight the importance of multifaceted measurement for campaign's success in today's dynamic PR landscape

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Short-Term Vs Long-Term Goals, Who Wins?

The short-term results sum to become a long-term vision. Both stand pivotal for a company's growth. But the balance between them makes the real difference, believe experts

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Global Disruptions Influencing Consumer Behaviour: Nikhil Mathur, GfK

Brands must be relevant and engage Gen Z, with price being a key determinant to win the game

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