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Ramneek Chadha

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Chief Operating Officer, Xapads Media

Latest Articles By Ramneek Chadha

Impact Of Ecommerce On Digital Ad

Bigger brands are leveraging such platforms to acquire new customers via performance marketing channels, and then running brand recall campaigns for such users only, helping them to keep the user engaged with their products & services, and hence such users have higher LTAV along with brand loyalty

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