ZEE5 Emerges As Leading OTT Player: Report
ZEE5 emerges as the most trusted OTT brand with an All India Rank of 108 as per recently released Brand Trust Report (BTR) 2020 report published by TRA Research.
In its third year, ZEE5 continues to set industry-first benchmarks as an OTT player. A February 2020 report released by TRA recognises ZEE5 as India’s Most Desired Video Streaming Brand’. Further, according to App Annie data, in the period between March and August, the platform registered 86% growth in the number of app downloads further fuelling new user growth. The video streaming player was also listed as the ninth most downloaded streaming app worldwide in June 2020.
“As we move into an extremely cluttered world, brand trust is one of the most valuable assets a business can have. Being ranked as one of the leading OTT in the list of trusted brands is a testament of our unrelenting focus on customer centricity. We are truly pleased by the love and trust that our audience has bestowed upon us. It is their undying faith that enables us to strive towards achieving greater heights and growing at a faster clip than the industry. 2020 has been a monumental year for us and we are extremely thrilled to be ending it on a high note,” a ZEE5 India spokesperson said, commenting on the achievement.
