WWI Launches Campaign #IWasTold
Whistling Woods International (WWI) has endeavoured a social initiative by launching a new 360-degree women-centric campaign.
The campaign #IWasTold, features successful alumnae over the past 16 years, which aims to break the stereotypes regarding women due to cultural conditioning. Breaking biases around women's career choices is the fundamental thought of the campaign.
“Whistling Woods has always encouraged equal opportunities for men and women. The #The IWasTold campaign recognises the various challenges women have to face in the journey of achieving their dreams. Women’s Day, this year, has reconciled with our annual event, Alumni Engagement Month, where we celebrate our alumni and their achievements, hence we felt it’s the best time to celebrate our alumnae, who we are ever so proud of,” says Meghna Ghai Puri, President, Whistling Woods International.
Sharing her thoughts about the IWD2023 campaign, Riddhi Bhogi, Head - Marketing & Brand Communication, WWI says, "At Whistling Woods International, we have always encouraged our female students, staff and faculty to break the glass ceiling and pursue their passion. With the #IWasTold campaign, we would like to encourage women, at large, to break away from the gender-based biases and prejudices that have been part of our everyday life, both in terms of personal and professional aspects, over the years. The campaign seeks to raise awareness and enable women to achieve their dreams and fulfill their aspirations."
Not only digital but offline activations, compelling brand film and print statics ensured the thought-provoking campaign received a lot of engagement and appreciation.
