WNNR Brings Gaming & Rewards Together For Smarter Marketing

Bengaluru-based startup Two Trees Ventures introduced WNNR, a platform that merges two consumer-driven trends - gaming and rewards, to generate actionable user insights and behavioural data within the digital ecosystem. Founded by Trilokjit Sengupta and Trigam Mukherjee, WNNR focuses on rewarding digital interactions instead of transactions, seamlessly integrating with publishing platforms, D2C brands and marketplaces.

WNNR transforms digital engagement by turning interactions into reward-driven experiences, delivering valuable behavioural insights, analytics and first-party data. This empowers advertisers to craft highly targeted and personalised communication strategies, maximising marketing ROI while providing publishers with effective monetisation opportunities.

According to a Boston Consulting Group report, platforms leveraging first-party data achieve up to 2.9x higher revenue attribution. While brands often invest heavily in social platforms that lack visibility and actionable insights, WNNR offers a unique and straightforward solution to build intelligent data cohorts and enhance campaign outcomes. Industry research also highlights that gamified marketing can boost engagement rates by 100 per cent and improve customer acquisition by 30 per cent.

Trilokjit Sengupta, Co-Founder said, “WNNR is poised to shift paradigms in digital advertising by empowering businesses with robust yet easy-to-use tools to harness first-party data, thereby enabling them to build well-defined user cohorts."

He further added, “With focus on innovation, WNNR is set to be a game changer in the industry. WNNR is equipped to address an urgent need to own actionable first-party data and intelligence in the digital ecosystem currently cluttered with unverified data sources, which typically dilute advertising effectiveness. This new platform offers ease of adoption and low-cost structure, which are strategically designed to democratise data access for small & medium-sized enterprises, D2C operators as well as traditional publishers.”

WNNR focuses on providing a streamlined, clutter-free space where users can engage with brands at different touchpoints in their journey, making each interaction more meaningful and personalised. The strategic approach enhances user experiences, builds brand loyalty, and boosts customer satisfaction. Leveraging advanced technology and robust data analytics, WNNR has created an adaptive model that evolves with user interactions, empowering businesses to tailor communications and nurture stronger consumer relationships with precision.