TradeIndia.com Launches #PragatiKeRang Campaign, Celebrates India's MSME Sector

TradeIndia.com has launched a new digital campaign, #PragatiKeRang, to celebrate the onset of spring, a time for new beginnings and boundless opportunities. 

Through this engaging digital campaign, the B2B ecommerce giant has taken a storytelling approach to inspiring more MSMEs and SMEs to adopt digital technology and help boost the country's economy.

This ode to the season of renewal draws inspiration from the vibrant colors of spring, symbolising progress and growth. 

MSMEs contribute 30 per cent to India’s total GDP and the government of India gears up to raise this contribution to 50 per cent. MSMEs are considered to be the backbone of the Indian economy as they play a crucial role in the nation's growth as they employ lakhs of skilled & semi-skilled individuals. Currently, an impressive 63 million MSMEs employ over 110 million individuals, the manufacturing sector contributes nearly 30 per cent to India's GDP. The campaign takes a storytelling route to showcase how various sectors, including agriculture, textiles, chemicals and many others contribute to the country’s economic growth. 

The #PragatiKeRang campaign serves as a tribute to this crucial sector, showcasing the vibrancy and richness of its diverse segments.

Speaking about the campaign, Sandip Chhettri, CEO of TradeIndia.com, shares, "We are thrilled to launch the #PragatiKeRang as a tribute to the spirit of spring and the boundless opportunities it brings along. At TradeIndia, we recognize the pivotal role that SMEs, legacy businesses, and MSMEs play in the Indian economy and how their contribution will enable India to achieve its vision of an empowered and inclusive economy. Through this campaign, we aim to encourage more businesses to become digitally saksham and harness the power of technology to unlock their true potential. We believe that with the right support and resources, these businesses can scale new heights and contribute significantly to India's economic growth story."

The campaign is live across all social media handles of TradeIndia & will run throughout the month of March featuring different sectors within the MSME industry, highlighting their contributions to India's economy.