Tic Tac, Ranveer Singh Bring In Vibrancy In Latest Campaign
Tic Tac has launched its latest digital campaign, #FindYourMatch, to promote awareness of its Minty & Fruity range of flavors, by matching consumers’ persona & favorite music vibes with the distinct Tic Tac flavors. A series of digital films, featuring the inimitable superstar Ranveer Singh in various avatars, takes viewers on a fun ride, demonstrating how every personality has its flavor match in the Tic Tac universe. The film culminates with Ranveer Singh urging everyone to refresh their inner vibes with Tic Tac.
To make this experience more enjoyable, Tic Tac has collaborated with Spotify as well, to further build on music and rattle the DNA of the Brand. The newly launched microsite, Tic Tac Find Your Match offers users to participate in a wide range of music vibes to choose from. Once the vibe is selected, the microsite reveals the corresponding Tic Tac flavor, using AI algorithm, that perfectly aligns with the consumer’s unique personality & crafts a personalised Spotify playlist for each participant.
Adding an extra layer of excitement, Tic Tac has introduced a contest where participants have the opportunity to win a Spotify 3 months premium subscription, by sharing their story card on Instagram stories.
Speaking on the campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said, “Tic Tac, being a youthful brand, always looks at innovative ways to engage with its audience. The #FindYourMatch campaign not only brings together the dynamic personality of Ranveer Singh, but also integrates the power of music through our collaboration with Spotify. We are confident that this campaign will playfully celebrate the delightful Tic Tac Flavors with each personality type, amongst our consumers. This innovative concept adds an element of fun and excitement, providing an opportunity for our audience to interact with the brand in a meaningful way."
