The Hype Studio Wins Uttar Pradesh Kabaddi League's PR Mandate; IRDAI Account Up For Grabs

The Hype Studio bags PR Mandate for Uttar Pradesh Kabaddi League

The Hype Studio has secured the PR mandate for the Uttar Pradesh Kabaddi League. This collaboration marks a significant milestone in promoting Kabaddi as a premier sport in India, paralleling the success of other major sporting leagues.

"The Uttar Pradesh Kabaddi League represents not just a sport, but a cultural heritage that resonates deeply within India," states a senior member from The Hype Studio. "We are excited to leverage our expertise in omni-channel communication to bring this vibrant sport to the forefront of the Indian sports scene. Our approach will blend creative storytelling with strategic insights to foster a strong connection between the league and its fans."

The Uttar Pradesh Kabaddi League, a venture initiated by 1X Sportz in association with the Uttar Pradesh Kabaddi Association, aims to showcase and nurture local talent through a structured sports platform. With eight teams competing in a total of 60 matches, the league promises to be a crucible of high-octane Kabaddi action, adhering to a double round-robin format to ensure fair and competitive play.

"Our partnership with The Hype Studio is crucial in creating a resonant brand identity and a compelling narrative for the Uttar Pradesh Kabaddi League," comments Sambhav Jain, founder of 1X Sportz. "Their innovative approach and proven track record in public relations make them the ideal partner to help us realise our vision of making Kabaddi a household sport across India."

Insurance regulator IRDAI's creative and media mandate up for grabs

Insurance Regulatory and Development Authority of India (IRDAI) has invited creative and media investment agencies to pitch for its advertising business.

IRDAI is a statutory body formed under an Act of Parliament, i.e. Insurance Regulatory and Development Authority Act, 1999 (IRDA Act, 1999) for overall supervision and development of the insurance sector in India.

Along with spearheading social development agendas, IRDAI plays a significant role in the nation's economic development. One of the key purposes of IRDAI is to protect consumers by promoting financial literacy and awareness. IRDAI has launched an awareness campaign called 'Insurance for all by 2047 – Life, Non-Life & Health Insurance' under the purview of this role. Increasing insurance penetration nationwide to get last-mile coverage is the initiative's ultimate goal.

Applications for the empanelment of advertising agencies are being called by IRDAI. These agencies will be tasked with planning and developing the creatives for multilingual, multimedia pan-India public awareness campaigns that aim to inform the general public.

These campaigns will be executed in at least fourteen languages and the media mix will include print (newspapers, magazines), radio, television, cinema halls, digital media (including web portals and social media), mobile phone communication, public transport including railway/metro stations, outdoor etc. The list is illustrative and not exhaustive.

IRDAI has also invited proposals for the empanelment of accredited media agencies. The empanelled agencies would be required to suggest a media strategy to IRDAI and to buy space in various media for releasing the advertisements.