Steps To Creating A Winning Social Media Strategy In 2023
It’s 2023 and social media is beyond selfies or where people travelled recently. Social Media worldwide usage is predicted to reach almost 6 billion by 2027. It is a great place for a business opportunity for marketers to stand out and demonstrate that their goods are the best. With newly emerging technologies, never-ending feature updates and ever-changing consumer behaviour, digital marketers are always on the lookout for what’s going to happen next.
How To Analyse Your Social Media?
1. To get started, if you’ve already been using social media for some time now, then foremost one can analyze one’s social media performance and invest in social media tools like Agorapulse or SocialBee that can keep track of agencies, businesses, and company’s performance, manage their social media messages, find key influencers, and bring useful insights. One can opt for a dedicated social media monitoring tool like Brand24. These tools help to understand what people are talking about your brand and how many times your brand name got mentioned. These tools can also be utilized to conduct your own audit, analyse how well your content fared in comparison to your goals for the previous year.
2. Harvard university researchers James Collins and Jeremy Porras, who have deeply studied marketing leaders and brands like Nike and Disney, note that trends and mediums may change but brands that have managed to stay afloat amidst changing world are those who have concretized strong connections with their customers. A few important questions that arise here are - What is it that you would like to communicate with your brand’s social media presence? Why your brand exists? What is its goal? Does your brand facilitate and make customers' lives better? One can build their content strategy around that core goal, ensuring your content has meaning and not just random memes and quotes. Content should be such that it continually engages and connects with the audience. Posting also has to be regularly done to increase social media followers. Content has to be interesting and captivating so that it brings people back to it again and again.
3. Another important pointer to creating a good social media strategy is to set up your content calendar. There are many social media management tools like Agorapulse where one can access a calendar too. Once signed in, you can fill and highlight all important dates and events in your calendar. This greatly helps in your posting schedules.
4. After choosing your main content and target audience, it is equally important to choose the right platform. According to Matt Mudra, VP at SCHERMER, LinkedIn is expected to be the marketer’s B2B go-to platform for corporates and individuals alike. He states with Elon Musk at the helm, Twitter will undergo significant changes in 2023, making the platform more appealing for B2B marketers. Hence it is very critical to consider which platform will thus correspond with your business objectives. For example, many individuals obtain their news from Facebook and Twitter but prefer platforms like Instagram and Pinterest to find new products.
5. It is also imperative to understand what your key competitors are doing online. This can usually be done by google search. With the help of ChatGPT too, one can compile a list of significant rivals and competitors in your region. After proper analysis, one can have a clear vision about what our competitors do that brings them success and what does not click. This way one can fine-tune our own posting procedure while also showing which platforms should be of our primary emphasis.
Jacob Styler, Founder and Digital Marketing Director at Infinity digital, opines that various social media platforms like Instagram, YouTube, LinkedIn are prioritizing short-form videos into their feeds such as Instagram Reels and YouTube Shorts. These under 15 seconds videos are produced by marketers and content creators and packed with information and appeal for the consumers. This trend was noticed in 2022 and is predicted to continue throughout 2023 and only grow stronger henceforth.
