Sleepyhead Ropes In Ranveer Singh As Its First Ambassador

D2C furniture start-up brand Sleepyhead has named actor Ranveer Singh as its first-ever brand ambassador. The brand plans to launch a 360-degree digital national campaign with the actor.

Speaking on the brand's growth journey, Mathew Joseph, CEO & Co-Founder says "Sleepyhead's mission is to make everyday living fun and fabulous through thoughtfully designed products. Ranveer Singh is India's youngest superstar and quintessential style icon making him the perfect choice to represent our brand. He personifies the brand's quirk, commitment toward quality and eye for unique designs. Combining the magic of Ranveer with our extensive portfolio expansion, we are supercharging our growth trajectory and aiming to capture the lion's share of the furniture and home décor market online."

On the association, Arha Padman, Head of Brand Marketing, Sleepyhead adds, " It is the perfect time to welcome Ranveer Singh as our Brand Ambassador, as Sleepyhead is witnessing an incredible transformation. From dominating the mattress market with the revolutionary Bed-In-A-Box concept, we now rapidly growing in the furniture and home décor space. In our upcoming campaign with Ranveer, we will be launching a new trademarked technology in our dominant category – mattresses, along with a new range of enviably stylish sofas and recliners.

Talking about the association, Ranveer comments," For me, home is the ultimate happy place. A well-curated home balances your creative energy as well as your comfort needs. I loved how Sleepyhead furniture brought alive thoughtful designs, great looks and high quality to make everyday living easy and exciting. I am stoked to be part of this journey and help them bring alive their vision of making Indian homes fun and fabulous.”