Product Launches To Happen On Metaverse In Future: Arijeet Talapatra, TECNO
Metaverse has been a buzzword for the longest time, with every business looking to experiment & imbibe this technology in their marketing agendas. New-age brands too are looking to tap into the metaverse to stand apart from the crowd.
To gain interesting insights on this, BW Businessworld organised the BW Marketing Whitebook Summit 2022, where Arijeet Talapatra, CEO, TECNO Mobile India spoke extensively on brands and their gateway to the metaverse.
Commenting on the penetration of the Metaverse, Talapatra said, “The youth today is more virtual than real. Gen Z and Millenials will move to the virtual world with the arrival of the Metaverse. Not only this, it will further impact how brands market their products."
