Omnicom has revealed its plan to form a new global organisation called Omnicom Advertising Group (OAG) that unites top creative networks like BBDO, DDB, and TBWA and top agencies in the Advertising Collective like Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman. Denis Streiff will serve as Global CFO, Troy Ruhanen as Global CEO, and Deepthi Prakash as Chief Operating Officer of OAG.
Bringing these agency brands under one leadership meets the needs of customers for potent creative solutions. While leveraging OAG's shared and scaled investments in cutting-edge tools, technologies, specialised capabilities, and AI platforms, each will maintain its distinct brand, culture, and workforce. This foundation will open up more options for talent's personal and professional development while also improving agencies' capacity to produce world-class creative and accelerate growth.
Ruhanen will helm the OAG agency networks, which will be headed by:
Nancy Reyes, who was just elevated to BBDO's Global CEO position
DDB's global CEO, Alex Lubar
Erin Riley, who is being elevated to CEO of TBWA\Worldwide from her previous role as TBWA\Chiat\Day US CEO
Over the years, Omnicom has organised its portfolio by aligning its agencies into marketing disciplines to strengthen the depth of its services and enhance collaboration across the group, stated the company. This includes the formation of Practice Areas such as Omnicom Media Group (OMG), Omnicom Health Group (OHG), Omnicom Precision Marketing Group (OPMG) and Omnicom Public Relations Group (OPRG).
John Wren, Chairman and CEO of Omnicom said, “Clients want best-in-class talent, innovation and seamless delivery of creative services around the globe. OAG will deliver on that promise while allowing our agency cultures to remain strong and evolve through shared investments and best practices. With Troy at the helm of this new division, I’m confident our creative agencies and all our incredibly talented minds will continue to set the bar for the industry.”
Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025.
