Olympics 2024 Witnesses 70% Jump In Ads & Sponsorships
"This is a good sign that IOA has closed more sponsors this year as compared to last year," says Siddharth Sharma, Head of Content, Viacom18 Sports
Viacom18 Sports has reported that compared to the past Olympics, there has been an increase in brand sponsorships and commercials by 70 per cent as the Paris Olympics begins on Friday. The media rights for both TV and digital platforms are owned by Viacom18 Sports. The vast majority of brands have opted to advertise on both channels.
Co-presenting sponsors SBI and JSW Group are joined by associate sponsors Herbal Life and Thums Up. Additional brand partners include AMFI, MRF, Bacardi Martini, and Punjab National Bank. At the Paris Olympics 2024, Aditya Birla Capital serves as the highlights partner, while Reliance Foundation is the partner for Viacom18 Sports.
JioCinema will broadcast 20 streams simultaneously, comprising three specially curated feeds for the Indian contingent in Paris, Global Action, and Women Athletes, in addition to 17 feeds on sports.
Siddharth Sharma, Head of Content, Viacom18 Sports said, “The response from the advertisers has been great. We have seen an increase of 70 per cent in advertisements and sponsors as compared to the last Olympics. This is a good sign that IOA has closed more sponsors this year as compared to last year.”
Viewers opting for the India feed can immerse themselves in the Olympic Games in English, Hindi, Tamil, and Telugu, following the Indian contingent’s performances.
