Nippon India Mutual Fund Launches Geo-Targeting Digital Campaign
Nippon Life India Asset potential Mutual Fund investors connect with empaneled Mutual Fund distributors.
Most potential Mutual Fund investors end up delaying their investments for the want of a connection with a dependable Mutual Fund Distributor; preferably in their vicinity. The issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about Mutual Funds.
The campaign, conceptualized by the Marketing Team at Nippon India Mutual Fund and then provides a solution by way of contact details of empaneled Mutual Fund Distributors in their vicinity so that these concerns can be addressed and the wealth creation journey is catalyzed.
Through this social media campaign, the fund house plans to help connect potential investors with local MFDs covering close to 2000 key pin codes across India.
This month-long campaign uses dominant social media platforms and is expected to reach 25 million prospective investors.
Contact details of MFDs are displayed basis the location at which the ad is viewed; using geo-targeting at the Pin code level. An algorithm customizes the ad for the viewer based on their location.
“We have made thousands of copies of this video with contact details of local MFDs and we will be geo-targeting them at a pin-code level. This will ensure that prospective investors in Bandra, Mumbai, or Bhatinda, Punjab, with eagerness to invest in Mutual Fund but lots of unanswered questions in their minds will be helped with names and numbers of impaneled MFDs in their vicinity. This is not just a ‘nice, goodwill gesture’ but one that will actually, connect millions of information-hungry investors with thousands of small-time self-employed professionals across the country” said the Chief Marketing Officer, Nippon Life India Asset Management, Sandeep Walunj.
