NBA, Prasar Bharati Announce Content Partnership

The National Basketball Association (NBA) and Prasar Bharati partners to look upon Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements.

The partnership will feature daily content offerings including Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials and public service announcements.

“We are pleased to partner with Prasar Bharati to offer classic NBA programming and highlights,” says the Head of Global Content & Media Distribution of NBA India,  Sunny Malik, adding, "Prasar Bharati shares our vision of growing the NBA’s fanbase in India and providing a wide range of content to our fans nationwide.”

“DD Sports has a unique place in India as the only destination on television for sports development,” expresses the Director General of Doordarshan, Mayank Agarwal.

“We have been in the process of reinvigorating the content of DD Sports, and NBA programming adds to the variety of offerings in the sports cluster.  We aim to create easy access for fans in India and educate them further about one of the world’s most popular sports," adds Agarwal.