MyGlamm is now the presenting sponsor for the reality talk show Koffee with Karan. The first episode was aired on 7th July. With this collaboration, MyGlamm wishes to inspire women to glamm up like their favorite Bollywood celebrities.
Speaking on this collaboration, Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glamm Group says, “We are thrilled to announce our collaboration with the iconic Koffee with Karan Season 7. MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding women their beauty needs and then working with the finest global labs to create extensive formats, textures, and colours that have high efficacy, are made with good-for-you ingredients, and are toxin-free and cruelty-free.”
As presenting sponsor, MyGlamm will create a MyGlamm Zone at the show where the celebs will indulge in fun and gaming sessions making it more entertaining for the viewers.