Motorola's New TVC Blends Art & AI With Kriti Sanon, Babil Khan
Motorola unveils TVC featuring actors Kriti Sanon and Babil Khan ahead of motorola edge50 pro launch, highlighting AI technology and design innovation.
Commenting on the commercial, Shivam Ranjan, Head of Marketing, APAC, Motorola stated, “The motorola edge50 pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to life in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify 'Art' that motorola edge50 pro brings to life with its design, premium finish and the world's first true colour display and camera. However, the motorola edge50 pro also brings an AI revolution with segment-first AI features. This is where we found the perfect fit in Babil Khan who beautifully personified the moto AI, enabling us to explain the advanced AI features with ease. Babil's new age appeal coupled with the passion for Motorola and exuberance to create the moto AI Ally ensured we brought alive the concept of creating magic with AI and Art."
"As we continue to grow exponentially, we are excited to deliver seamless user experiences to our customers and tap into new audiences to make an impact in their lives with our meaningful innovations and excellently crafted designs, he adds.”
The motorola edge50 pro introduces the concept of 'Intelligence meets art', offering a user experience with disruptive design and AI-powered features. The series seamlessly integrates cutting-edge technology, exceptional design and software experiences to meet evolving consumer needs.
“When Motorola asked us to pair intelligence with art, we decided to create a unique pairing that could bring alive this concept. Kriti and Babil take us on a trip to an AI-wonderland and allow us to discover this super-immersive phone and all that we can do with it – which is nothing short of magic!” said, Janmenjoy Mohanty- Chief Creative Officer, Dentsu Creative
This TVC captures the enchantment of 'Intelligence meets art', starring Sanon embodying her true self on a film set and actor Babil Khan portraying moto AI. It begins with Sanon receiving the sleek motorola edge50 pro on set, activating its artistic potential and unleashing Khan as the embodiment of moto AI. Together, they embark on a journey exploring the device's innovative features amidst vibrant cityscapes and lively carnivals. From AI generative theming to AI adaptive stabilisation and AI photo enhancement engine, the commercial showcases the device's advanced capabilities that enhance every captured moment.
Commenting on the collaboration, Kriti Sanon, Motorola's brand ambassador said, “As an artist, the fusion of art with intelligence deeply resonates with me, and it has been incredibly fulfilling to delve into this theme for Motorola. I take pride in being associated with this iconic smartphone brand renowned for its meaningful innovation, disruptive designs and cutting-edge technology. Motorola encapsulates everything modern consumer’s desire: innovation, style, performance, and functionality. I am confident that the commercial will surely captivate the audience.”
Babil Khan, Bollywood Actor said, “I am thrilled to be a part of a brand that has truly redefined innovation and design in smartphones and continues to resonate with all generations. With AI emerging as a game-changing technology, it was exhilarating to personify the moto AI Ally – representing the future of smartphone technology. I look forward to contributing to Motorola's continued success.”
Motorola will debut the global unveiling of the motorola edge50 pro on April 3, 2024 in New Delhi.
