Mitsubishi Electric Is 'India’s Partner For A Sustainable Future'

Mitsubishi Electric aims to position itself as an empathetic brand with a human-centric approach that delivers integrated services and solutions by emphasizing sustainability and commitment to a better future, aims to build trust, engagement, and preference to establish itself as a Circular Digital-Engineering Company in India and partner for the country’s growth.

Its new advertising campaign 'India’s Partner For A Sustainable Future' aims to enhance the brand presence and further support the nation in addressing the key social challenges through integrated solutions and products. 

The film is based on the 'Light of Enrichment' which highlights its dedication to fostering India's sustainable progress. Embodied in the radiant vermilion of dawn—a color reflecting its corporate identity and the promise of a new era—the campaign film illustrates how innovations illuminate lives, from urban landscapes to rural classrooms. The 'Light of Enrichment' sweeps across the film, symbolising Mitsubishi Electric’s transformative touch across India’s diverse parts, guiding electric vehicles on family journeys, enabling children to learn technology, and driving efficiency in manufacturing through its diverse solutions.

In the 1st phase of the campaign, a 140-second digital film has been created on the theme of Circular Digital-Engineering Company aiming to achieve sustainability and enrich lives at its core which will be launched and promoted through digital platforms. This campaign aims at a larger prospect of enriched digital branding avenues in the coming phases.

The film was shot in the last week of October 2023, with a crew of more than 120 people in 03 days covering over 09 locations across 04 cities. The film has been conceptualised by Hakuhodo Sync, directed by Alex Avella.

Enlightening the launch of this new digital campaign, Kazuhiko Tamura, Managing Director, Mitsubishi Electric India said, “We are a purpose-driven brand dedicated to building a better nation, emphasizing our contributions to sustainability, innovation, smart information and societal well-being with the vision of nation-building and positive change. This new campaign is a testimony of how Mitsubishi Electric is supporting in shaping a brighter and sustainable future for India through its extensive solutions.”