Mamaearth Launches Campaign #ShaadiWaalaGlowEveryday With Shilpa Shetty Kundra

Mamaearth has launched its latest campaign, #ShaadiWaalaGlowEveryday, with celebrated actor and Brand  Ambassador Shilpa Shetty Kundra.

The TV Commercial highlights the goodness of natural ingredients in the Ubtan Face Wash that gives #ShaadiWalaGlowEveryday, naturally.  

Conceptualised by Korra Worldwide, the new TVC showcases the unique proposition of Mamaearth's  Ubtan Face Wash, which gives a glow similar to the one from the Haldi ceremony during weddings. The film captures a delightful banter at a Haldi ceremony, where the bride's radiant glow after wiping away the 

The 35 sec film closes with the ingredient benefits of Mamearth Ubtan facewash in a no-toxin proposition giving the perfect #ShaadiWalaGlowEveryday.  

Commenting on the campaign, Ghazal Alagh, Co-Founder and CIO at MamaEarth says, “Ubtan has been treasured for generations as the secret to glowing and radiant skin. Typically used in Indian ceremonies,  such as the haldi ceremony during weddings, Ubtan has been known to detan and lend a radiant glow. For our customers to experience the Ubtan glow every day, we've taken the best of traditional Ubtan ingredients and crafted them into a hassle-free formula in a facewash so that the benefits of Ubtan can be achieved every day. Our new TV commercial establishes the Ubtan range as synonymous with achieving the ShaadiWalaGlowEveryDay, naturally with Mamaearth Ubtan Facewash. I hope this resonates with our  consumers and they choose the goodness of natural ingredients with us.”  

Gaurav Nabh, Founder & Director, Korra, comments, “Indian wedding preparations are incomplete without the  grand Ubtan ceremony, thanks to the radiant glow it brings to the bride and groom’s skin. Our latest work  on Mamaearth’s Ubtan Facewash is built on the same insight and answers one simple question – How do  you get this shaadi waala glow every day? The campaign features Shilpa Shetty, who’s known for her  timeless beauty and glow. We are proud of this work by Korra and are looking forward to continuing the  great work together and helping Mamaearth build a deeper connection with the consumers.”