LoveChild Partners With Myntra, Forays Into Face Category

LoveChild, the cosmo-wellness and beauty brand by entrepreneur & actor Masaba Gupta, has launched the perfect beauty pick-me-up this wedding season. 

In a bid to penetrate the ever-evolving and dynamic beauty segment, LoveChild has partnered ecommerce destination, Myntra Beauty, to launch the all–new Highlighted Nakhre highlighter palettes and Band Baaja Blush crème blushes. 

Commenting on the association and new launches, Masaba Gupta, Founder, LoveChild says, “These two new launches are my current favourite beauty products - nothing like a good highlighter and some blush! Each shade has been curated to suit everyone from a light-skinned girl to the brown kudi! With immense love from across the country, this time around we have partnered with Myntra to drive discoverability for the brand across the country & to emerge as a powerful player in the beauty segment. I am thrilled to kick off this association & what better way to enter the face makeup category with 'band,bajaa & a 100 watt glow!

Touching upon the addition of Lovechild’s new range on Myntra, Sharon Pais, Chief Business Officer, Myntra comments, “We are excited to be Lovechild’s destination of choice as they step into the face makeup category with the launch of their stellar highlighter palettes and crème blushes. Youth icon Masaba Gupta’s signature style truly reflects in the products that are poised to strike a chord with our thriving base of beauty enthusiasts looking for high-quality, conscious and trendy make-up and wellness choices at accessible price points. Myntra Beauty has been witnessing an uptick in demand in the makeup and wellness category and we are certain that Lovechild’s new launches are set to elevate our portfolio, further strengthening our relationship with our shoppers.”