Jwalant Swaroop Remembers Pradeep Guha

Jwalant Swaroop Aug 23, 2021

He lived like a King, He died like a King. He was the King of the Indian Media and Entertainment Industry. Be it Print, TV, Internet, or Events. One Indian made his global presence so profound that no global forum was there where he did not represent India. He was truly the brand ambassador of the Indian Media and Advertising Industry Globally. He gave this country Miss Worlds and Miss Universe and ignite the flame in Indian women to excel in the beauty contest with confidence and charm.

The chief architect of Modern Media. He shaped the Times of India, Zee TV, 9XMedia and several startups where he was on board as an investor or as a mentor. He brought so much glamour in the Media industry and got the advertising function in a media company its due respect and acceptance the way it is today. Pradeep Guha aka PG was a mentor and coach to several professionals of his time.

I never got a chance to work with him, no regrets though. He always shared his wisdom with me in coffee table discussions. Arrogance and stubbornness have become the character of a new generation of media professionals, while PG came as a friendly coach who is accessible at any time of the day. He always responded to all the calls and messages no matter where he was. He was approachable, he was lovable, and compassionate always ready to help even his competitor. During Ad Asia, he ensured all the media brands that supported the event get due presence in the entire event. He was truly an industry leader, never caged in the role of President, CEO of MD of any organization. This showman merged himself in his consciousness just as a king and in his ever-charming style

PG is a big loss to the entire media fraternity. It is difficult to fill this void. Very difficult to find another leader like him. I am still in shock while writing this piece. I went to him once with a project idea and he was excited to hear it as a child and he helped me to dive deep into it. Sadly it could not see the light of the day PG in your lifetime but will keep working on it. When I launched Happy HO, he curiously asked me the whole concept and how I am doing. He gave some wonderful suggestions and gave great insights to market it. He was always curious to know how I was doing. and one question he always asked was, Jwalant do you need any other help. This was PG a man of golden heart and a hand of god for all of us. Deepest Condolences to Papia Ji and his family. In this hour of grief, we can only share what you feel.