JioCinema To Stream Paris Olympics 2024 With 20 Concurrent Feeds & 4K Quality

Viacom18, the official broadcast and digital partner for Paris 2024 unveiled India's Olympics presentation to date, starting 26 July 2024. The coverage will feature 20 concurrent feeds and a lineup of former Olympians on the Sports18 Network and for free on JioCinema. They also released their campaign film, 'Dum Laga Ke… Haisha'.

The film departs from the conventional advertising template used in past global sporting events for the Indian market, which often featured serious-looking athletes training to motivational voiceovers. Instead, it takes a fresh approach by intertwining the magnitude of the Olympics as a global movement with its impact on everyday Indian lives, promising an Olympic experience unlike any seen before.

“Our presentation of Paris 2024 is built on the idea of putting viewers front and centre as our athletes aim for glory. For the first time in India, an Olympics presentation will have a dedicated Indian feed, a women athletes feed, and a global action feed, giving fans high autonomy with a lean-in experience as they follow the Games. We strive to capture the inspiring journeys of Indian athletes and rally the country to back our heroes through our never-seen-before Olympic experience", said Siddharth Sharma, Sports Head of Content, Viacom18.

For the first time, India's Olympics coverage will feature 20 concurrent feeds on JioCinema, available for free. Fans can watch their favourite events and Indian performances anytime and anywhere on their preferred devices. The coverage includes 17 sports-specific feeds and three curated feeds - all in 4K quality. The curated feeds will offer an India-centric stream in English, Hindi, Tamil and Telugu, showcasing all the action from the Indian contingent as it happens.

Women Athletes feed will exclusively showcase the journey of women Olympians throughout the entire event. The curated feeds will also include a Global Action feed in English and Hindi, enabling viewers to follow the world's top athletes at Paris 2024.

On linear platforms, Sports18 – 1, Sports18 – 1 HD and Sports18 – 2 will feature an India-focused feed, while Global Action will be available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD will broadcast the Games in English, with Tamil and Telugu accessible via the language button. Sports18 – 2 will present Paris 2024 in Hindi.

The coverage will begin with a camera feed on the India float during the opening ceremony, offering viewers a close-up view of the Indian contingent. Additionally, viewers can enjoy coverage of Indian medal moments including live interviews with athletes' family members and insights from domain experts in the studio.

“We wanted to keep the campaign idea rooted in the transformative power of viewing sports.  The film is our ode to the Olympic spirit and imagines a world where watching the Olympics vicariously, inspires us to push ourselves like runners, boxers, gymnasts, archers and weightlifters in our quotidian lives. We married this idea with a re-imagination of the timeless chant ‘Dum Laga Ke Haisha! that’s deeply ingrained in the Indian spirit of movement and sports, into multiple regional languages to ignite excitement for the Olympics across the country", said JioCinema’s Head of Brand and Creative Marketing, Shagun Seda.

He adds, “To bring our concept to life, we partnered with Jugaad Motion Pictures who brought in a fresh approach and elevated the concept to a rich audio-visual experience.”

India’s first female wrestling Olympic medallist, Sakshi Malik (2016 Summer Olympics) will be joined by Beijing 2008 bronze medallist boxer, Vijender Singh. Four-time Olympian, six-time Grand Slam winner and the first Indian woman to be ranked number one in the WTA rankings, Sania Mirza will team up with Commonwealth and Asian Games gold medallist, Somdev Devvarman. World No 7 long jumper and Commonwealth Games medallist, Murali Sreeshankar will take on a new role as Viacom18’s expert during the Olympics.=

The studio lineup will also feature former Indian Men’s Hockey Team Captain, Viren Rasquinha; Commonwealth Games gold medallist shuttler, Parupalli Kashyap; multiple Asian Games medallist and World Doubles Championship gold medallist squash icon, Saurav Ghosal; and India’s two-time Olympic archer, Atanu Das, adding expertise to Viacom18’s coverage.