ITC Vivel Launches Campaign, Introduces Sharmila Tagore With Her Digitally Created Avatar

ITC Vivel launches Vivel VedVidya with the royal beauty, Sharmila Tagore.

The VedVidya TVC features Sharmila Tagore bringing back to life her younger self using AI technology, enabling audiences to relive and experience conversations from an era ago. 

This is the first time Sharmila Tagore will be seen lending herself, and a digitally created avatar of her younger self to a beauty brand campaign.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, shares, “ITC Vivel with VedVidya heralds in a new and modern perspective of timeless beauty with ingredients inspired by ancient beauty rituals. An ideal amalgamation of technology and ancient beauty concoction in the new narrative helps us bring to life the proposition of beauty in an interesting and never seen way. This technology enables us to re-tell the ‘old is gold’ story and still remain relevant in the beauty space today. With Sharmila Tagore at the helm, Vivel VedVidya aims to tell a timeless beauty story, to present an indelible experience of ancient beauty weaved into modern-day values.”

Brand Ambassador, Sharmila Tagore, adds, “Beauty I believe is always a personal choice. I belong to an era where beauty was to do with the simple but the most incredible ingredients and a generational know how for skin care. These ancient beauty secrets, are truly the core of timeless beauty. I am so happy to collaborate with Vivel VedVidya and revisit some of these ancient beauty recipes that have also been prevalent in my family. I am delighted to be a part of this innovative product and this unique storytelling journey that enable access to such experiences through the everyday ritual of a bath.”