Hires & Promotions: Viacom18, Apple, Phonepe, Dentsu Creative

Sapangeet Rajwant moves on from Viacom18

Sapangeet Rajwant, Viacom18’s Senior Vice President - Marketing, has moved on after a decade-long stint, industry sources reveal.

Rajwant joined Viacom18 in 2014 as Marketing and Digital Head at Colors TV.

Before this, she was VP-Marketing at Zee for over nine years.

At Zee, Rajwant was responsible for the brand and PR initiative for the flagship channel of Zee Network - Zee TV.
Rajwant has launched some of the most successful brands for Zee TV which were instrumental in taking the channel to a strong position. 

She has also worked as the Brand Head of the Hindi movie channels of the network - Zee Cinema, and Zee PAC and launched the second general entertainment channel - Zee Next, for the Zee network.

She started her career as Manager at Hero Corporate Services.
 

Akanksha Shamwani joins Apple as Lead - Sales

Akanksha Shamwani has joined Apple as Lead - Sales. She confirmed the news on her LinkedIn profile.

Before this, Shamwani was with Jio Platforms as Head of business Development and AI Initiatives.

Akanksha Shamwani is a seasoned professional with more than 13 years of experience.

In her previous stints, Shamwani has worked with MX Player, BYJU'S, Viacom18 Media Private Limited, Sony Pictures Networks India and Capgemini.

Mallika Dhawan joins PhonePe as Manager - Brand Marketing

Mallika Dhawan has taken on the role of Manager - Brand Marketing at PhonePe. Dhawan shared the exciting news on LinkedIn, expressing her enthusiasm for joining the PhonePe team.

"Absolutely thrilled to share that I’m joining the PhonePe family as Manager - Brand Marketing! As the category leader, PhonePe is at an incredible and exciting growth stage in India, providing an opportunity for me to help further build brand awareness and drive user adoption and preference. I’m looking forward to playing a part in this journey, impacting millions, collaborating with some of the best minds in the country, and executing marketing plans with purpose. Beyond excited to be a part of this fantastic team," she says.

Dhawan brings a rich background of experience from her previous positions at Twitter, Leo Burnett India, and NDTV Good Times. With five years of experience in B2B and B2C marketing, brand strategy, content management, sales enablement, digital marketing, and integrated marketing communications, she is well-equipped to drive PhonePe's brand marketing initiatives.

In her new role, Dhawan will focus on enhancing brand awareness and driving user adoption and preference, aiming to contribute significantly to PhonePe's continued growth. Her expertise and fresh perspective are expected to bolster PhonePe's market leadership in the digital payments sector.

Dentsu Creative elevates Sonia Sharda to Senior Vice President

Dentsu Creative has promoted Sonia Sharda to the position of Senior Vice President. Previously, she served as the Vice President of Business for the past year. Sharda shared the exciting news on LinkedIn.

She is a seasoned marketing and business professional with over 10 years of consulting experience in various domains, including social media, digital marketing, media strategy, consumer insights, market research & analysis, and client servicing. Her expertise spans multiple sectors such as auto, FMCG, B2G, food and beverages, education, hospitality, B2B, B2C, and ecommerce.

Throughout her career, Shards has worked with notable companies such as WATConsult, Orient Planet, and Prime Vision Studio, among others.