Hires & Promotions: Ogilvy, Leo Burnett India, Ajio

Ogilvy's ECD Talha B Mohsin steps down

Talha B Mohsin, who led Ogilvy as an executive creative director, has bid farewell to the advertising industry.

He mentioned in a social post, "I’m quitting advertising after 22 grueling but fully worth-it years. And my stints at Leo Burnett, DDB Mudra, McCann, Contract, and Ogilvy have resulted in a few memorable campaigns I’ll always hold dear. And many more not-so-memorable ones (those are stories for another day). All those 'lovely' briefings, last-minute brainstorming sessions, those life-changing ideas I’d kill for, fight-the-traffic-to-reach-on-time client presentations, those zippy pre-ppms, followed by the never-ending ppms… Oh how I’ll miss it all."

He further added, "By now I’m sure most of you are wondering what is this amazing new path for which I’ve left this superb never-say-never life behind. Well, it’s to embrace the chaos of the director’s chair. All those lovely briefings, last-minute brainstorming sessions, those ideas I’d kill for, fight-the-traffic-to-reach-on-time client presentations, those zippy pre-ppms, followed by the never-ending ppms… Oh how I’ll apparently not miss it all."

Mohsin began his career at McCann Worldgroup and went on to work across Leo Burnett Advertising, Mudra Communications, DDB and Contract Advertising India.

Leo Burnett India appoints Rajeev Rakshit as executive director

Rajeev Rakshit, who led Thinking Folks Brand Solutions as chief executive officer and managing partner, has joined Leo Burnett as executive director. He is the head of southern operations of Leo Burnett India.

Rakshit began his career at Publicis and went on to work across Everest Brand Solutions Y&R, HMV Saregama India, McCann Erickson, L&K Saatchi and Mediology Software.

At L&K Saatchi, as the president, his responsibilities included driving growth for both the top and bottom lines, with a specific focus on new business. Being a part of the management and executive committee, there were additional responsibilities for heading and expanding the business opportunities for the digital and engagement arm of the agency in the northern markets, proactively.

Shivani Tiwari joins Ajio as head of growth and digital marketing

Shivani Tiwari, who led Flipkart as a growth marketer, has joined Ajio as head of growth and digital marketing.

Tiwari began her career at the Planning Commission of India and went on to work across Delhi 2010 Commonwealth Games, Madison Communications, GroupM and Google.

At Flipkart, she was responsible for devising and executing innovative growth initiatives to elevate our market position and maximise revenue potential.