Hires & Promotions: Hashtag Orange, BPTP, EssenceMediacom

Hashtag Orange onboards Bhav Sharma as the new Chief Performance Officer

Hashtag Orange has appointed its first chief performance officer, Bhav Sharma. With more than twenty years of experience, Hashtag Orange has bestowed on him the responsibility of scaling up its performance accounts across the country through this collaboration.

With this association, Hashtag Orange is thrilled to leverage Sharma’s insights from his experience in the industry, which ranges from fast food chains to financial solutions and from agricultural steel tools to new-age digital marketing. Sharma was previously associated with AdGlobal360, where he served as the associate vice president and head of performance marketing. His responsibilities in this role included team management, performance marketing, Meta partner program, and departmental training. Moreover, he has worked across B2B and B2C domains, including global brands like Microsoft, Coca-Cola, Samsung, Maruti Suzuki, Care Health Insurance and Sony.

Some of the other bankable areas of expertise Sharma brings to the table include people management, project planning and execution, training, business development, and data analysis. He also specialises in Search Engine Marketing (SEM), paid marketing, online and direct marketing, as well as media planning and buying, among other skills.

Speaking about the new member, the founder of Hashtag Orange, Mukesh Vij says, “We’re very excited to have Bhav Sharma onboard. Anyone who takes a look at his portfolio will know that there is a lot that can be learned from him. At Hashtag Orange, we’re looking forward to leveraging his industry insights to propel our growth as we expand our horizons. I also believe it is a great opportunity for us to chart new creative territories together.”

Reciprocating the enthusiasm, Bhav Sharma adds, “Hashtag Orange has caught the fancy of many industry stalwarts and upcoming professionals alike. So, it is surely an exciting journey for me here. I am confident that we’re ready to scale new heights and make the country stop and stare. The team here thrives on being creative, and I look forward to contributing while also learning from them.”

BPTP appoints Suraj Singh as Head of Marketing & Communication

BPTP, a player in the real estate sector has named Suraj Singh as head of marketing & communication. This strategic move underscores BPTP’s commitment to strengthening its brand and enhancing its marketing initiatives.

Singh, a seasoned professional with over 16 years of experience in branding and marketing, brings extensive expertise to his new role. His experience encompasses branding and marketing strategy, performance marketing, new product development, customer experience, and the establishment of referral and loyalty verticals.

In his most recent role at Shapoorji Pallonji in Mumbai, Singh led significant marketing initiatives. His career also includes notable tenures at Godrej Properties Limited and Rustomjee Developers, where he contributed to substantial growth and development in their marketing domains. As a marketer, Suraj is known for his innovative thinking, marketing tech implementation, and multiple successful launches in his previous organisations. He has also been recognised as the Real Estate Marketer of the Year by one of the leading publications in the year 2022.

In line with its growth ambitions, BPTP is focused on expanding its footprint and building on its philosophy of The Good Luxury. The appointment of Suraj Singh is a strategic move to drive these objectives forward, leveraging his expertise to strengthen BPTP’s market position and customer loyalty.

EssenceMediacom appoints Vivek Das as Managing Partner, MFG (Google) Lead – India & South-East Asia

EssenceMediacom has appointed Vivek Das as the new Managing Partner and MFG (Google) Lead for India and Southeast Asia. 

Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare. Vivek, with over 21 years of experience in digital and integrated marketing, has held prominent positions at WPP and Omnicom Media Group. He has successfully managed high-profile clients such as Airtel, Nokia, Ford, Disney Star, PepsiCo, and Hindustan Unilever. In his last role at GroupM’s Mindshare, he led the consulting, data, analytics, and technology practice, earning numerous accolades along the way.

In addition to his professional achievements, he is a mentor to early-stage founders and an advocate for diversity, equity, and inclusion (DEI).

Navin Khemka, CEO of EssenceMediacom - South Asia shares, ’Vivek joins us at a very interesting time when we are going through a transformative journey with Google in India. We’re certain that the wealth of experience he brings will help deliver exceptional breakthroughs and accelerate the pace of growth for continued success. I would also like to thank Vinish for his excellent performance and wish him all the best in his new role.”

Das expresses, "Given my passion for outcome-focused marketing transformation, I am thrilled to be a part of EssenceMediacom and for the opportunity to partner with Google in their journey. It is also an exciting time to be doing this with the rapid evolution of marketing at the confluence of culture and technology. With a strong team in place, I am looking forward to driving breakthrough work that delivers strong business outcomes."