Hires & Promotions: Frodoh World, Hbits

Frodoh World's Arunava Biswas takes charge as Head of Sales - West & South

AdTech firm Frodoh World has named Anurava Biswas as the Head of Sales for West and South. In this role, Biswas will be responsible for driving regional revenue growth, leading agency partnerships, expanding market share and strengthening customer relationships in these regions.

A seasoned media professional, Biswas brings with her over 16 years of expansive industry experience. Before joining Frodoh World, she worked as Sales Director in India – at Teads, where she was responsible for revenue generation. She was instrumental in significantly growing the digital advertising business for the company in the Indian market. Her experience also includes leadership roles at Bloomberg TV, BBC Global News and ZEE5. She has successfully led teams to exceed sales targets and fostered significant market expansion. A hands-on media sales professional, Arunava has successfully contributed to top-level revenues.

Speaking on the news, Shamsuddin Jasani,  Strategic Advisor, Frodoh World states, “We welcome Arunava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”

Russhabh R Thakkar, Founder and CEO of Frodoh World adds, “Arunava's potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”

Speaking on her new role Biswas comments, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”

Ex-Pharmeasy marketing VP Saumil Parekh joins hBits as CMO

hBits, a fractional ownership platform, has appointed Saumil Parekh as its new Chief Marketing Officer (CMO). Parekh has joined hBits from Pharmeasy where he led the marketing, growth and revenue vertical for over seven years.

At hBits, Parekh will focus on cementing the company’s position as a trusted leader in the Proptech space. He will oversee marketing activities across all functions, including brand, growth, retention and creative functions, driving the company’s growth and market presence.

With over 12 years of experience across FMCG, IT and ecommerce sectors, he has held key roles at esteemed companies such as Infosys and Colgate.

hBits' Founder & CEO, Shiv Parekh says, "Welcoming Saumil Parekh to the hBits family marks an exciting chapter for us. His extensive experience and proven success in driving growth and building strong brands are invaluable assets to our team. We are confident that Saumil's innovative approach and strategic vision will elevate hBits to new heights and solidify our leadership in the Proptech industry."

“Joining hBits presents a remarkable opportunity to contribute to the company’s mission of transforming the commercial real estate investment landscape. My goal is to establish hBits as the leading and trusted brand in the Proptech space, driving growth and enhancing our marketing efforts across all functions. I am eager to collaborate with the talented team at hBits to achieve our ambitious objectives," adds Parekh.