Hires & Promotions: Cifdaq, Asymmetrique, OML Entertainment

Sanjay Saxena joins CIFDAQ as co-founder and CEO, India and South East Asia (SEA) operations

CIFDAQ Blockchain Ecosystem has named Sanjay Saxena as its co-founder and CEO, India and South East Asia (SEA) operations.

Saxena joins CIFDAQ from his role as chief financial officer at Paytm Payments Services and Paytm Payments Bank, where he demonstrated leadership in financial management and corporate strategy. Before his tenure at Paytm, he held key positions at the National Payments Corporation of India (NPCI) and the Unique Identification Authority of India (UIDAI) and played instrumental roles in shaping the landscape of digital infrastructure in India.

Commenting on his appointment, Sanjay Saxena states, "I am thrilled to join CIFDAQ Blockchain Ecosystem at such an exciting time in the company's journey. CIFDAQ's innovative approach to enhancing security through AI and machine learning is revolutionising the blockchain industry. Drawing from my experiences at NPCI and Paytm and considering the current regulatory environment in the Web3 space, I am eager to leverage technology to address the evolving security challenges in the digital landscape and be future-ready to drive sustainable growth for CIFDAQ."

His leadership will play a pivotal role in driving CIFDAQ's mission to ensure a balance between centralised government, decentralised economies, and users’ interests. CIFDAQ prioritises transparency, security, scalability, and synergy with centralised economies. 

"We are thrilled to have Sanjay Saxena join the CIFDAQ team," states Himanshu Maradiya, founder and chairman of CIFDAQ. "His exceptional foresight and experience in spearheading population-scale projects involving technology within regulated environments, from the initial stages of planning through execution and scaling, as demonstrated during his tenures at NPCI, Paytm, and UIDAI, are invaluable assets. With Sanjay leading our India and SEA operations, we are confident in CIFDAQ's capability to expedite growth and solidify its position as a frontrunner in blockchain security."

Asymmetrique appoints Arunima Singh as its COO

Asymmetrique has appointed Arunima Singh as its chief operating officer (COO). 

Singh will be responsible for overseeing the brand experience and communications business of Asymmetrique. She brings over 23+ years of rich experience in marketing and 13+ years of experience in digital and social media with brands like Pidilite, Godrej Group, Essar, Parle, HCC, Magma Fincorp, and more in the past.

"We are thrilled to welcome Arunima into our team," says founder and managing director, Nitin Gupta. He adds, "Arunima possesses a strong understanding of the advertising and media industry. She brings a wealth of experience and leadership skills in handling large clients and projects that will contribute to our future success. Arunima's proven track record brings added vigour to the company’s growth plans and adds valuable depth of experience in the delivery teams. We are confident that the team will benefit under her guidance and leadership, propelling our organisation to new levels of excellence."

"I am excited to be part of Asymmetrique. I look forward to collaborating with the team and working extensively with brands and businesses across sectors. I will be working closely with the team to drive innovations and foster new collaborations that will contribute to the growth and success of the organisation and help achieve our shared goals," comments Singh.

OML Entertainment appoints Kreeti Gogia as head of content

Only Much Louder Entertainment has appointed Kreeti Gogia as head of content signaling a strategic leap forward in shaping the future of digital entertainment. 

With close to 15 years of experience in media, Gogia has made a mark for herself as a creative producer and director, crafting compelling content across formats. She has worked on fiction, non-fiction and scripted reality storytelling while nurturing and collaborating with several artists, guiding their transition from YouTube to OTT and even television. 

Kreeti has been associated with OML since 2015, first as a freelance executive producer before coming on board full-time and rising to become content head in 2019. During this time, she worked extensively on projects like Comedy Hunt on YouTube, Pushpavalli, Shaitan Haveli, Laakhon Mein Ek and all seasons of Comicstaan. With a portfolio of over 25 stand-up specials, including Comedians of the World for Netflix in India, and several fiction shows, Gogia's diverse expertise has been instrumental in OML's success. 

She has previously worked at UTV Productions, Endemol Shine India, Wakao and Colosceum Media creating content for Amazon Prime Video, Netflix, UTV Bindass, Channel [V], MTV, YouTube, Jio Cinema and more. Most recently, she also helped set up 1947 Productions, where they created content for Zee5, MX Player and Epic On. 

Speaking of Kreeti’s appointment, Gunjan Arya, CEO of OML Entertainment says, “ As Kreeti takes on her new role at OML Entertainment, her deep understanding of television production and track record of success highlights her readiness to lead our long-form original content division into a new era of excellence. Kreeti's appointment signifies more than just a leadership change — it symbolises OML Entertainment's dedication to delivering immersive content tailored for the digital age. As audiences increasingly turn to OTT platforms for their entertainment needs, OML Entertainment is primed to meet this demand head-on under Kreeti's visionary guidance."

Speaking of her new role, Gogia mentions, “OML holds immense significance in my career journey; it's where I've grown both personally and professionally. I couldn't be happier stepping into a role that allows me to not only shape the content we create but also influence how we produce and develop it. In today's saturated content landscape, standing out can be a real challenge. However, I'm genuinely confident in the quality of the content we're set to produce thanks to the exceptional team and external talent we have on board. As we forge ahead, I'm eager to venture into uncharted territories, carrying forward OML's legacy of being at the forefront of innovation.”