Hires & Promotions: Burson Group, Welspun Global, Cleartrip

Burson Group India names Deepshikha Dharmaraj as CEO

Burson has named Deepshikha Dharmaraj as its India CEO, along with making other key appointments globally.

“In today’s fast-evolving environment, clients need the best talent and capabilities to solve their most complex challenges,” said HS Chung, North APAC CEO, Burson. “With our extensive footprint and reach across APAC, clients will gain access to a diverse team of specialists with decades of experience building and protecting reputation for multinational businesses in Asia and Asian enterprises overseas.”

“Innovation and creativity are at the heart of our commitment to delivering unparalleled value for our clients in APAC,” said Adrian Warr, who will become South APAC CEO, Burson, as of September 16. “Our talent will lead through exceptional creative thinking and bring innovation in action to build reputation capital as a competitive advantage for our clients, today and into the future.”

HS Chung will continue to lead Burson Korea as CEO in addition to her role as North APAC CEO.

Welspun Global appoints Pradnya Popade as head of marketing for home textile and flooring categories

In her latest LinkedIn post, Pradnya Popade confirmed the news of joining Welspun Global Brands as the Head of Marketing for home textile and flooring categories. This marks a strategic shift in Welspun’s growth plans and is being viewed as a major step towards its mission to gain a stronger foothold in the market and to advance its innovative marketing strategies.

Pradnya Popade joins Welspun with a wealth of marketing and communication experience. Previously, she was associated with Samsonite South Asia as the head of marketing and communications. During her tenure at Samsonite, she played a significant role of implementing several successful and effective campaigns, which revamped brand awareness and improved its market position in the South Asia region.

In her new position at Welspun Global Brands, she will be responsible for marketing efforts related to the home textile and flooring divisions of the company.

As an experienced marketing professional, Pradnya’s contribution will bring innovative perspectives on Welspun’s marketing strategies thus strengthening the brand image and consumer engagement. Her appointment aligns with Welspun's ongoing commitment to excellence and its strategic focus on expanding its influence in the home textiles and flooring markets.

Popade's leadership is anticipated to play a crucial role in the company's continued success.

Cleartrip appoints Anuj Rathi as Chief Business and Growth Officer

Cleartrip has roped in Anuj Rathi as the Chief Business and Growth Officer. With an extensive background in business strategy, product development, and growth initiatives, Rathi brings a wealth of experience to drive Cleartrip's mission of providing seamless travel experiences to customers.

Rathi has a distinguished career spanning two decades, with significant leadership roles in prominent tech and ecommerce companies. In his previous roles, he served as the Chief Product & Marketing Officer at Jupiter Money. He was also instrumental in leading growth marketing, product management, customer lifecycle management, merchandising, 3P monetisation, design solutions, financial services, and partnerships at Swiggy. At Swiggy, he served as the Senior Vice President of Central Revenue and Growth where the team was pivotal in driving traffic and building innovative growth levers across multiple categories at Swiggy. 

In his new role,  Rathi will provide leadership to Cleartrip with the specific charter of overseeing business development, market expansion, and strategic partnerships, focusing on accelerating Cleartrip’s growth trajectory. 

On his appointment, Ajay Veer Yadav, Senior Vice President, Flipkart states, “We are thrilled to welcome Anuj Rathi to the Cleartrip family. His deep understanding of e-commerce and ability to drive growth across categories will be invaluable as we continue to innovate for our customers. Anuj’s role will be crucial in strengthening customer experience at every touch-point and expanding Cleartrip’s operations. His appointment underscores our commitment to attracting top talent to drive our business forward.”

Rathi also comments, “As India’s travel boom continues, we see a tremendous opportunity to continue and strengthen our customer-centric offerings. I am thrilled to come on board during this pivotal juncture. The travel industry is evolving rapidly, and I look forward to working with the talented team at Cleartrip to create exceptional travel experiences and drive sustainable growth.”