Hires & Promotions: BSH Home Appliances, The Good Glamm Group, Cleartrip, Leo Burnett India

BSH Home Appliances appoints Pinaki Gupta as head - brand marketing

BSH Home Appliances has appointed Pinaki Gupta as the head of brand marketing.

In his new capacity at BSH Home Appliances, Gupta will lead the charge in crafting innovative brand strategies for brands such as Bosch, Siemens, and Gaggenau. His role includes bolstering BSH's presence in the premium home appliances market in India, amplifying the brands' share of voice, and elevating their brand image to new heights.

Before joining BSH Home Appliances, Gupta held key positions in organizations including Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind and Nilkamal.

His most recent role at Nilkamal, saw him at the helm of preparing and executing strategic roadmaps for the brand across a diversified portfolio of product offerings. He spearheaded the repositioning of the Nilkamal brand and designed a new brand architecture in alignment with the brand philosophy, showcasing his strategic vision and leadership.

Commenting on his new role, Gupta says, "I am delighted to join BSH Home Appliances, a globally renowned brand known for its innovation and high-quality customer-centric premium home appliances. I look forward to collaborating with the talented team and leveraging my experience to further elevate the legendary brands Bosch, Siemens, and Gaggenau. Together, we will strive to enhance the brand experience for our customers and reinforce our position as leaders in the premium and luxury home appliances segment.”

The Good Glamm Group elevates Ankita Bharadwaj as director - brand and marketing

Ankita Bharadwaj, who led The Good Glamm Group as head of marketing - Manish Malhotra Beauty, PopXO Beauty and Organic Harvest, has been promoted to director - brand and marketing.

Bharadwaj started her career with Marico, and went on to work across Reckitt and Organic Harvest.

As the senior brand manager of fabric and home care, Bharadwaj was responsible for managing a 300 crore+ portfolio P&L in the homecare segment across categories of surface, fabric and air care. She developed the new communication for Vanish’s ‘Win in Many Indias’ strategy, contextualizing laundry problems to sources of business as relevant for respective geographies.

Cleartrip's Aditya Agarwal steps down as CFO; Akshat Mishra to take over as head of business finance

Cleartrip has reported that Aditya Agarwal will be stepping down from his role as the chief financial officer (CFO) owing to personal reasons.

Agarwal’s departure comes after nine years of service at Cleartrip, wherein he was instrumental in shaping its financial strategy and organisational growth. Agarwal has been a central part of the Cleartrip leadership team and played a role in strategy, business planning and execution. During his tenure, he contributed across multiple roles, serving as CFO since 2020 and previously as the head of corporate strategy and M&A. He played a pivotal role during the successful merger and subsequent integration of Cleartrip into the Flipkart Group.    

In light of Agarwal’s departure, Cleartrip has shared that Akshat Mishra will take over as the new head of business finance. With two years of experience in the Cleartrip Business Finance team and eight years within the Flipkart Group, Mishra brings an understanding of both Cleartrip's operations and the broader ecosystem in which it operates.    

Leo Burnett India appoints Anirban Roy as chief strategy officer

Leo Burnett India, part of Publicis Groupe India has strengthened its senior leadership team with the appointment of Anirban Roy as chief strategy officer. Roy will report to Amitesh Rao, CEO, Leo Burnett - South Asia. The appointment comes on the back of the agency’s unprecedented growth and success in India, stated the agency.

Rao shares, “The appointment of Anirban is a significant milestone for the agency as it brings together cohesive strategic leadership to Leo Burnett which will play a critical role in our growth ambitions. Anirban brings a wealth of experience, great leadership acumen and a tenacious commitment to excellence which will not only benefit our existing brand partners but help us drive our new business growth plans. He has a proven track record of success, and I am sure that given our diverse set of brands, partnered with his expertise, will set the bar high for the future.”

Rajdeepak Das, CCO, Publicis Groupe, South Asia & chairman, Leo Burnett, South Asia adds further, “What sets Leo Burnett India apart is our approach to creativity – which has always been rooted in people and purpose. Anirban’s appointment reinforces our commitment to our strategic approach to creativity. I would like to welcome Anirban to the Leo Burnett family.”

Commenting on his appointment, Roy mentions, “Leo Burnett is a remarkable brand which has steadily built a pool of top tier talent, creative momentum and has earned a reputation for doing award-winning work that moves the market. These ingredients, along with the stellar leadership team & the enviable client roster is what drew me to Leo Burnett. I am excited to see what we can do together to unlock fame and growth for the brands we serve.”

During his career, he has steered brands such as Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite, Bingo! - to name a few. His writings have been published in WARC, Economic Times & The Drum. His work has brought in awards at Effies, Cannes, AMEs and D&AD.