Havells Studio Ropes In Janhvi Kapoor As Ambassador To Promote Meditate Air Purifiers

Havells Studio has partnered with stylish Janhvi Kapoor as the brand ambassador for its Meditate air purifier. This collaboration is a significant step to raise awareness about the importance of clean air and positioning the Meditate range as an essential for healthier living. Janhvi’s association with Havells Studio is expected to strengthen the brand's visibility and highlight the role of air purification in creating a healthier home environment.

As a part of the tie-up, the brand recently shot a new campaign with the actress that highlights the essence of fresh air that the Havells Studio Meditate Air Purifier brings to a home. The ad film opens with Janhvi returning home, after an exhausting day, in search of an escape. As she switches on the Meditate Air Purifier, a sense of calm fills the air, transporting her to a serene, refreshing space where she reconnects with herself. The campaign captures the comfort of coming home to clean, refreshing air, showing how the Meditate Air Purifier brings calmness, to any space.

Deepak Bansal, SBU head – electric consumer durables, Havells India says, “Partnering with Janhvi Kapoor is about more than visibility; it’s about promoting the importance of health through clean air in our homes. The Havells Studio Meditate Air Purifier, equipped with SpaceTech technology, effectively removes dust, bacteria, and harmful compounds from the air. Janhvi’s endorsement will help us communicate that investing in air purification is crucial for a healthier lifestyle.”

Rohit Kapoor, EVP of marketing communications at Havells India comments, “We are delighted to welcome Janhvi Kapoor to the Havells family. Her strong connection with young aspiring audience makes her the ideal representative for Havells Studio, particularly as we emphasise our focus on air purification. Through this partnership, we aim to boost awareness of the Meditate Air Purifiers and strengthen our commitment to delivering innovative solutions that resonate with today’s consumers.”