Havells Launches #LookUp, New Fan Campaign
Havells India, a leading FMEG (Fast moving electrical goods) and a consumer durable company, with a presence across 60 countries, has unveiled its latest ad campaign for its fan business urging consumers to #LookUp.
Conceptualised and created by Mullen Lintas Delhi, the campaign is a montage representing Havells legacy and stitches different situations where consumers look up to their fans.
The brand resonates with the thought that whenever consumers felt the need to experience something new from their fans, they have looked up to Havells, a brand that has always delivered the industry-best experience.
Commenting on the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India says, “The campaign is another step towards creating remarkable storytelling of our brand journey to establish how Havells Fan has played a key role in responding and pre-empting changing needs of evolving customers.”
Saurabh Sinha, Vice President, Havells India, shares, “We are extremely excited and proud as we celebrate 20-year legacy of our fan business in India. This campaign gives a unique touch to our product story telling bringing alive the ‘technology and innovation’ narrative through its core message ‘Look up’.”
Garima Khandelwal, Chief Creative Officer, Mullen Lintas adds, " 'Look up' very effortlessly sets Havells as the market leader, and how we have always set newer benchmarks for everyone else to catch up. While energy savings is the core proposition, we wanted to land that to build preference in the consumer’s mind on the back of the credentials we have in the last 2 decades.”
The 360-degree campaign is live and promoted across all mediums – Television, Digital, Print, Outdoor and BTL and retail visibility. It will be aired on major GEC, movie, news, and regional channels across the country.
