Gradeup Onboards Kartik Aryan For First Campaign
Gradeup has roped in Kartik Aaryan for its first brand campaign – ‘Sahi Prep Hai, Toh Life Set Hai’.
Conceptualized by Mirchi Brewery and directed by VibhuPuri, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels. Three films are being launched now with this campaign, and the other two will be released in the coming months.
“As Indians, we understand that most of us need a good job or a degree to get settled in life. The campaign leverages this insight in a simple yet effective way fortifying the importance of the right preparation strategy with ‘Sahi Prep Hai, Toh Life Set Hai’. With this campaign, we aim to make students more confident in their preparation journey with us,” said Ankit Gautam, AVP Marketing, Gradeup.
“At Mirchi Brewery, we strive to provide customized creative solutions to our discerning clients that help achieve specific goals. Thus, with an aim to make a mark for Gradeup in a rather cluttered EdTech space, we conceptualized the ‘Sahi Prep Hai Toh Life Set Hai’ campaign. Through a series of digital films, the campaign connected with the young students of today to highlight the brand’s unique offerings and how it helps them not just prepare for competitive exams but for life,” added Vipul Nagar, National Solution Director – Mirchi Brewery.
