Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts
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Across the Asia-pacific region, the mango juice market is experiencing rapid expansion, fuelled by the enduring allure of Indian mangoes, writes Ajay Konale
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In an exclusive conversation with BW Marketing World, Avi Kumar, CMO, FNP reveals insights on changing consumer behaviour, marketing focus to digital platforms, data privacy measures and more
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Industry-wide collaboration is imperative in driving forward responsible gaming initiatives and establishing best practices and standards to ensure a safe sustainable gaming environment for all stakeholders, writes Gunnidhi Singh Sareen
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