Exxaro On Boards Ajay Devgn As Company's Brand Ambassador

Exxaro has onboarded actor Ajay Devgn as its brand ambassador. Ajay Devgn's association with the brand fits well with its mission to promote the "Make in India" movement.

Devgn commented on the affiliation by saying, “It is a pleasure to be associated with the brand that resonates with the essence of ‘Make in India’. Exxaro is one of the leading brands in the industry that is providing quality and high-standard products. It is a necessity of the current times to promote brands that are contributing to the nation in all aspects.”

With the new marketing initiatives the brand will be promoting its idea of – ‘Naye Bharat ki Nayi Pehchan’.

“Ajay Devgn is seen as a personality that carries sophistication and panache. It exactly matches with the ideology and persona of the brand. We truly think that he is the perfect face for a brand that is taking the industry a notch up,” says Mukesh Patel (Director), Exxaro.

The brand intends to be proactive with its marketing campaign on the digital front. On all media, the actor will be shown endorsing the company. With the actor as the face, the company will gradually launch a campaign in the BTL market.