EatSure Partners With Royal Challengers Bangalore
EatSure is gearing up for this T20 season 2023 with partnership as the official food delivery partner of one of Royal Challengers Bangalore (RCB).
With this association, EatSure became the first food-tech player to curate the entire food experience and bring multiple iconic brands, both own and partner, to a stadium during a T20 match. EatSure will offer multiple iconic brands such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, Wendy’s in the food court experience that it will be curating for fans at the stadium.
Along with being present as the official food delivery partner, EatSure will also be the official sponsor of The RCB Podcast.
The 2023 podcast will feature, Virat Kohli, Faf du Plessis, Dinesh Karthik, Harshal Patel, Mohammed Siraj and other RCB stars talking about the game changing moments of their lives.
Speaking on the occasion, Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, says, “We are delighted to partner with EatSure this season. RCB believes in creating a wholesome match experience for fans and F&B is central to at-home and stadium match viewing experience. We look forward to creating a great viewing experience during this season especially when the team returns to home stadium after three years.”
Addarsh Barathi, Brand Head, EatSure, shares, “We are pleased to announce our association with Royal Challengers Bangalore for 2023 T20 season. T20 is one of the most important cricket seasons which brings fans together across the country and RCB due to its charismatic team is a perfect partner for us. Additionally with the rollout of RCB’s lifestyle ambitions and T20 being a huge platform for engaging with consumers we believe our association with the team will enable us to enhance our brand visibility and drive consumption during the coming cricket season.”
As a part of this partnership, EatSure will get exclusive rights to sell food in the concessionaire area of the stadium across all 7 home matches of RCB. With multiple brands on offer, EatSure aims to connect with Indian cricket fans and strengthen its brand positioning.
