Deepika Padukone To Launch Global Lifestyle Brand in 2022

Bollywood actress Deepika Padukone is set to launch a lifestyle brand that is rooted in India but will have indispensable global reach and appeal.

The first category of launch will focus on beauty and skincare. This category specifically, while rooted in India, will be backed by science.

One of the biggest brands on social media, Padukone enjoys an enormous digital footprint of more than 100 million users.

“India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal” said Padukone.

The brand is expected to roll out in 2022.